Privacy Policy

This Privacy Policy explains how Corporación Licorera 1910 S.A. de C.V., operating under the commercial name Casa 1921 (“we,” “us,” or “our”), collects, uses, and protects information from visitors to this website. This policy applies to users located in the United States.

This website is informational only. We do not sell products directly through this site. All purchases of Casa 1921 products are made through authorized licensed retailers.

01 · WHO WE ARE

Data controller

Corporación Licorera 1910 S.A. de C.V.

Commercial name: Casa 1921 / Tequila 1921

Address: Blvd. Vicente Valtierra Ext. 7182 Int. 1, Col. Cañada de Alfaro, C.P. 37238, León, Guanajuato, México

Email: administration.us@casa1921.com

02 · AGE REQUIREMENT

This website is intended for adults +21 and older

In accordance with U.S. federal and state alcohol regulations, this website is intended solely for individuals who are 21 years of age or older. We use an age verification gate to help enforce this requirement. By proceeding past the age gate, you confirm that you meet the minimum age requirement in your jurisdiction.

We do not knowingly collect personal information from individuals under 21. If you believe a minor has accessed this site and submitted personal data, please contact us at administration.us@casa1921.com so we can take appropriate action.

03 · INFORMATION WE COLLECT

What data we collect and how

We collect information in the following ways:

Information you provide directly:

Email address — When you subscribe to our newsletter

Name, email, and message — When you submit a contact form

Age confirmation — Through the age verification gate (yes/no)

Information collected automatically:

IP address and approximate geographic location

Browser type, device type, and operating system

Pages visited, time spent on site, and referral source

Interaction data via cookies and tracking technologies (see Section 05)

04 · HOW WE USE YOUR INFORMATION

Purposes of data processing

We use the information collected for the following purposes:

• To respond to your inquiries and provide customer support
• To send brand news, promotions, and product updates via email (only if you have opted in)
• To enforce age verification requirements in compliance with U.S. alcohol regulations
• To analyze website traffic and improve the user experience
• To comply with applicable legal obligations
• To measure the effectiveness of our advertising campaigns via Meta Pixel

Note: We do not use your data to make automated decisions that produce legal or similarly significant effects on you.

05 · COOKIES & TRACKING

Cookies and third-party technologies

This website uses cookies and similar tracking technologies to operate and improve the site. These include:

Essential cookies: — Required for the website to function properly (e.g., age gate session).

Analytics cookies: — Used to understand how visitors interact with the site (e.g., Google Analytics).

Advertising pixels: — We use the Meta Pixel (Facebook Pixel) to measure advertising effectiveness and show relevant ads on Meta platforms. This technology may collect data about your activity on this site and share it with Meta Platforms, Inc.

You can manage or disable cookies through your browser settings. Disabling certain cookies may affect site functionality. For Meta’s data practices, visit: https://www.facebook.com/privacy/policy/

06 · EMAIL COMMUNICATIONS

Newsletter and CAN-SPAM compliance

If you subscribe to our newsletter, we will send you promotional emails about Casa 1921 products, events, and brand news. In compliance with the CAN-SPAM Act:

• We will clearly identify all commercial emails as advertising
• Every email will include a valid physical mailing address
• Every email will include a clear and easy way to unsubscribe
• We will honor all unsubscribe requests within 10 business days

To unsubscribe at any time, click the “Unsubscribe” link in any of our emails or contact us at administration.us@casa1921.com.

07 · SHARING YOUR DATA

Third parties we share data with

We do not sell your personal information to third parties. We may share your data with trusted service providers strictly for the purposes described in this policy, including:

Email marketing platforms (e.g., [Mailchimp / Klaviyo]) — to manage newsletter communications

Analytics providers (e.g., Google Analytics) — to analyze site traffic

Meta Platforms, Inc. — via the Meta Pixel for advertising measurement

Hosting and IT providers — for site infrastructure and security

Legal authorities — when required by applicable law or valid legal process

All third-party service providers are required to handle your data in a manner consistent with this policy and applicable law.

08 · CALIFORNIA RESIDENTS (CCPA)

Your rights under the California Consumer Privacy Act

If you are a resident of California, you have the following rights under the California Consumer Privacy Act (CCPA):

Right to Know: — You may request information about the categories and specific pieces of personal information we have collected about you.

Right to Delete: — You may request that we delete your personal information, subject to certain exceptions.

Right to Opt-Out: — You have the right to opt out of the sale or sharing of your personal information. We do not sell data; however, use of Meta Pixel and analytics may constitute “sharing” under CCPA.

Right to Non-Discrimination: — We will not discriminate against you for exercising any CCPA rights.

Do Not Sell or Share My Personal Information: To exercise this right or submit any privacy request, email administration.us@casa1921.com with subject “CCPA Privacy Request.” We will respond within 45 days as required by law.

09 · DATA RETENTION & SECURITY

How we protect and retain your data

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy or as required by law. We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, or misuse.

While we take reasonable precautions, no method of data transmission or storage is 100% secure. If you have concerns about the security of your data, please contact us.

10 · CHANGES TO THIS POLICY

Updates to this privacy policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this policy periodically. Continued use of the website after any changes constitutes acceptance of the updated policy.

11 · CONTACT

Privacy inquiries

For any questions, concerns, or requests related to this Privacy Policy or the use of your personal data, please contact us at:

Casa 1921 / Corporación Licorera 1910 S.A. de C.V.

Email: administration.us@casa1921.com

Address: Blvd. Vicente Valtierra Ext. 7182 Int. 1, Col. Cañada de Alfaro, C.P. 37238, León, Guanajuato, México.