Our Story

The art of Mexican spirits.

Born from a hidden discovery in the highlands of Jalisco — and named for the year a country was reborn. This is the story of Casa 1921.

The Discovery

A secret behind a wall.

Some years ago, during the restoration of an old house at Hacienda La Colorada in Jalisco, an unexpected discovery was made. A hidden passage revealed a forgotten cellar — filled with gold coins, relics, and chests of historical memories.

Among the artifacts were bottles that had remained sealed for nearly six decades. Their clay labels, almost illegible, hinted at a tequila of exceptional quality. That moment marked the beginning of a story still being written.

Inspired by what they found, in 1996 a group of tequila enthusiasts founded Casa 1921 — named for the year the Mexican Revolution came to an end, a tribute to the resilience that defines our country.

The Journey

Milestones across a century.

1921
The End of a Revolution

The Mexican Revolution comes to an end. The year becomes a symbol of resilience, identity, and a country reborn — the spirit our brand would one day carry in its name.
1995
The Discovery

During the restoration of an old house at Hacienda La Colorada in Jalisco, a hidden chamber is uncovered. Inside: gold coins, relics, and bottles hidden for six decades — their clay labels revealing a tequila of exceptional quality.
1996
Casa 1921 is Born

Inspired by the discovery and the spirit of post-revolutionary Mexico, a group of tequila enthusiasts founds Casa 1921. The mission: produce 100% Agave Tequila and Tequila Cream of ultra-premium quality, and share Mexican culture with the world.
1998
The Tequila Boom

Global appetite for premium tequila explodes. Casa 1921 holds steady to its craft, refusing to scale at the cost of quality.
2005
First Steps in the USA

Casa 1921 crosses the border. The first U.S. retailers begin carrying our portfolio. American connoisseurs discover what Jalisco has always known.
2023
Maria Bonita Joins the Family

Maria Bonita Mezcal Artesanal launches alongside the 3-Pack tasting collection. The portfolio expands beyond tequila — without leaving tradition behind.
2024
Double Gold for the Cream

1921 Tequila Cream earns the Double Gold Medal and 96 points at the San Francisco World Spirits Competition. A first signal from the world's most prestigious judges.
2025
Best of Class — Mezcal

Maria Bonita Mezcal Artesanal receives Double Gold, 99 points, and Best of Class at SFWSC. The highest recognition possible for a Mexican mezcal.